JAE MARTIN X UNION
Jae Martin captures the essence of the Union and Philadelphia in a first-of-its-kind collaboration inspired by his signature phrase, "heartbeat in every drop". Jae bridges the connection between the Union, the community, and the game itself using the heart to represent the pulse of unity and resilience within the city's fans.
This shoot aimed to creatively combine elements of fashion and sports within a dynamic sports environment by setting up a thoughtfully designed lifestyle set right on the pitch at Subaru Park. I carefully selected pieces from previous lifestyle shoots, fully aware that I wanted a variety of options that allowed for both comfortable sitting poses and interactive moments for the models to engage with.
The finished project aimed to create an engaging carousel to be posted on both Instagram and X, designed to highlight not only the new clothing line but also to showcase the unique style and personality of the artist himself.
