LIFESTYLE MEDIA DAY

The purpose was to create a dynamic set for Media Day that would effectively highlight each player’s unique style and personality. The players arrived dressed in their own street clothes initially, which allowed for a more casual and authentic look before they changed into the brand-new kit. The main goal was to maximize efficiency by creating multiple assets within a single room setting. Using these photos, we successfully produced a birthday post, showcased all the players wearing the new kit, and provided the players with high-quality images they could share on their personal social media accounts to help promote the new kit more broadly.